BigConvert - Digital Marketing Agency - Google

A performance-focused marketing agency. Improve your marketing strategy through data utilization! Our agency specializes in Google, Facebook, Instagram, and TikTok ads. We align campaigns with your business objectives, using data-driven insights to predict consumer behavior and optimize strategies. Our customized metrics address invisible issues, improve customer experiences, and increase product profitability. Achieve success with precise, data-driven marketing.

Google Ads

Here's what our Google Ads services include:

Google Ads Management: We navigate and fine-tune campaigns for success by increasing volume and profit.
Campaign Creation and Optimization: We create highly effective and engaging campaigns.
Product Feed Management: We optimize the product feed to be present at the right moment in front of customers.
Advertising Strategy: Successful strategy for the entire funnel.
Copywriting: Writing compelling, conversion-oriented ad copy.

Beyond Google Ads

Microsoft Ads Management: Expanding reach through expert Microsoft Ads campaign management.
Paid Social Campaigns: Managing advertising campaigns on social networks to maximize your online presence.

Why Choose Us?

Advanced Analytics: Using data-driven insights to continuously improve ad performance.
State-of-the-Art Tools: Leveraging the latest AI and automation for optimal campaign management.
Comprehensive Support: Providing complete management, from strategy development to execution and reporting.
Partner with us for a seamless and efficient marketing experience that extends beyond Google Ads.

Facebook Ads,
But Different

Advanced Analytics: We use state-of-the-art analytics tools to monitor and optimize your ad performance, ensuring you get the best ROI.
Creative Development: Our team creates compelling ad creatives that capture attention and drive engagement.
Audience Targeting: Leveraging data-driven insights, we precisely target the right audience for your campaigns, improving relevance and effectiveness.
A/B Testing: We continuously test different ad variations to find the most effective ones, ensuring your budget is spent wisely.
Real-Time Adjustments: Using real-time data, we adjust and refine your campaigns on the fly to maintain peak performance.

Maximize your marketing potential today!

By continuously refining our techniques and using the latest technologies in advertising, we deliver unmatched value and performance for your marketing efforts.

Other Agencies

BigConvert Agency

Product Performance Tracking on Facebook

Our optimized tracking system allows us to track conversions and conversion values for each product in Facebook ads, automating the process of efficiently optimizing campaigns.

Enhanced Facebook Product-Level Tracking

Optimized Conversion Tracking: By using advanced tracking technologies, we monitor conversions and the conversion value of each product promoted on Facebook. This allows for precise attribution and performance measurement for each item.
Automation and Optimization: Our system automates the campaign optimization process based on real-time conversion data. This ensures your advertising budget is allocated efficiently, maximizing return on investment.
Data-Driven Insights: By using comprehensive analytics tools from our platform, we gain deep insights into product performance and customer behavior, enabling informed decision-making and strategic adjustments.
Cross-Platform Integration: Seamlessly integrate data from Facebook with other platforms like Google Analytics, Klaviyo, and many more to create a holistic picture of advertising performance and customer journey.
Partner with Us to leverage advanced tracking and automation, ensuring your Facebook ads are always optimized for maximum conversions and value. Our data-driven approach, powered by the latest technologies, guarantees unmatched performance and growth for your business.

Optimize your campaigns with us today!

What is POAS?

Profit on Ad Spend (POAS) is a metric that goes beyond traditional Return on Ad Spend (ROAS), focusing on profit rather than revenue. Here's a breakdown of its benefits and how it works:

Why Use POAS?

Profit-Focused Measurement: Unlike ROAS, which measures revenue generated per dollar spent on advertising, POAS focuses on the actual profit made from each dollar spent. This provides a clearer picture of your campaign's financial success.
Ad Creative Development: POAS allows you to break down traffic, campaigns, and orders with profit data, providing a deeper perspective on which campaigns are truly profitable. This is essential for making informed decisions and optimizing marketing efforts.
Improved Decision Making: By understanding the profitability of each campaign, you can allocate your budget more efficiently, investing more in high-profit campaigns and adjusting or reducing those that are less profitable.

How We Implement POAS?

Advanced Analytics Tools: Using our platform, we collect detailed profit data for all your campaigns. This platform provides robust analysis capability covering every aspect of your e-commerce business, from sales and inventory to marketing performance.
Automated Reporting: Our systems provide automated reports and alerts that keep you informed about the profitability of your campaigns. This allows for real-time adjustments and continuous optimization.
Integration with Other Platforms: We integrate POAS data with other platforms like Google Analytics, Klaviyo, and many more, giving you a comprehensive view of your ad performance and helping create a unified strategy for all marketing channels.

POAS

Analyze traffic, campaigns, and orders with profit data instead of classic revenue data and understand exactly how profitable they really are.

Old Method

ROAS

Before BigConvert.com

ROAS

Ad spend

ROAS

Total Order Value / Cost

Variable profit threshold
Based on average profit margin
Non-transparent

New Method

POAS

With BigConvert.com

Profit

Ad Spend

POAS

Total Profit / Cost

Break-even threshold is always 1
Based on profit
100% transparent

Accurate Tracking System

We collect and transmit data through server-to-server integrations. If you've noticed discrepancies in conversions between Facebook, Google Ads, and your e-commerce platform, our tracking system is designed to ensure nearly 100% accuracy in tracking and attribution.

What is POAS^®?

POAS^® is a marketing KPI calculated as follows:

Gross Profit / Ad Spend

The break-even point for POAS is 1.

This means that if you have a POAS of 2.3 in a campaign, you're making a net profit of $1.30 for every $1 you spend. This makes many decisions easier, doesn't it?

We consider all variable order costs:

Product acquisition costs
Shipping costs
Packaging fees
Fixed costs
Scheduled costs

Teach Google & Facebook Ads to Find Profitable Customers

We enhance algorithms with profit data to identify the most profitable customers. Set profit-based target goals for paid ads instead of revenue. We feed relevant information to Google Performance Max and Google Smart Bidding

Optimize Google & Facebook Ads Campaigns with Profit as Target

We catalog products with the best profit and optimize for increased sales volume for these, but we don't ignore products with smaller profit margins. We apply specific strategies for each product group in an effort to sell products from the entire catalog at a relevant cost per sale.

Track Your Profitability

With a single click, see daily gross profit, profit after ad spend, and profit after fixed costs. No more spreadsheets needed — our system instantly responds to business changes.

Hyper-targeted ads without the hassle.

Automate creative production and media workflow with us. Use all available data about your target audience to reach as many potential customers as possible.

BigConvert - Digital Marketing Agency